What We Do - Non-Traditional Successful Radio — CRN Radio

We use the power of sound differently—way beyond advertising. And we do it locally—where people work, play, shop, click.

We change behavior. We get people to buy soup, test-drive cars,
visit websites, wear sunscreen, eat pancakes, go to stores. Our clients meet objectives, get results and sleep better at night.

CONTENT MARKETING

INFLUENCER MARKETING

CHANNEL MARKETING

NEW PRODUCTS

DIGITAL

PODCASTS

EVENTS

SOCIAL

MULTICULTURAL

LOCAL AND
NATIONAL

> UNSCRIPTEDThe key to credible endorsements is authenticity, not from personalities reading scripts. They need to love your product and express their own feelings about it. CRN sources, trains and manages personalities for compelling, product-moving testimonials that ring true—because they are.

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> BREAKING THE RULESSpots clustered in breaks are seldom listened to or remembered. We smash convention by getting stations to do things they have never done before—outside of the breaks—for the sake of client effectiveness. Your brand has a message. Get it heard.

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> YOUR STORY; BETTER TOLDAds are only one way to tell your story. CRN creates custom branded content, drawing the audience in, building bonds and creating buyers. We drive your message home in ways that stick. That’s the better way.

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> FORGET ABOUT AWARENESSMost brands already have awareness; it’s buyers they need. CRN is all about your marketing and business objectives—getting retailers to display products and people to buy them. Our work is comprehensive and integrated and delivers business results. Oh, and yes—we also do awareness in our sleep.

> MOBILE REIMAGINEDMobile media is really about sound—in your car, doing housework, at the gym. And CRN is all about sound: AM/FM, streaming, pure play, podcasts. We surround people whenever and wherever they are listening. Welcome to the golden age of audio—on demand and everywhere.

> VALUE; NOT ADDED VALUEWhen it comes to media, the old saw applies: you get what you pay for. There’s a reason why added value is free. But real value is about moving your product profitably. CRN creates strategic solutions to brand problems, molding for each client a custom plan that’s designed to sell products. Now that’s value you can take to the bank.

> WHO DO YOU TRUST?People like you—neighbors, friends, co-workers. They’re the ones you trust, even more than celebrities. CRN finds these product ambassadors and brings them to the air to tell their stories. Let them tell yours.

> HARDBALLThe lower your cost, the higher your return. CRN, with our roots deeply planted in broadcasting, has the focus, the connections, the knowledge, and the tenacity to deliver exceptional campaigns at exceptional prices. Let’s jack up your ROI.