We got Pepcid back in stores after two long years off the shelves with an integrated campaign that drove heartburn sufferers to specific retailers and helped the brand regain in-store performance.

  • “Break with Tradition” branded on-air content programs
  • Implied endorsement reads by station personalities
  • Short messages during peak shopping hours
  • 30/30 commercials customized for three key retailers



$800K of Walmart store performance

$650K worth of CVS store displays

Rx display racks in 6,000 Walgreens stores