Introducing New Products

Whether you’re launching a new brand or adding to an existing product line, you will need your marketing dollars to work hard at gaining awareness and trial. CRN’s approach to radio can give your launch an extra boost.

How we help

  • Spread word of mouth through influencer marketing

  • Get product into people’s hands with event marketing

  • Build consumer promotions to drive engagement and
    message recall

  • Gain new distribution and performance at retail through channel marketing

Insights on New Product Introductions

Radio Can Help Product Launches – 
But It Takes More Than Ads

It’s not easy launching and marketing a new product.  So how do you ensure your product is among the ones that succeed?

- Read More

Case Studies

“If your product meets a consumer need, has a unique selling proposition, and provides desired benefits to a viable target, you’re halfway there. All you need is people to buy it.”

Other resources on launching new products

10 Steps For Successfully Launching A New Product Or Service

18 Tips for Planning a Flawless New Product Launch


To learn more about how CRN can help to introduce your new product, contact Rob O’Mara at or 203.407.3313, Jim Alkon at or 203.407.3341



Learn more about the methods CRN uses to help brands meet their marketing objectives: