Influencer Marketing

Influencer marketing is being discovered and sought by savvy marketers. CRN has produced more campaigns involving DJs and “real people” as influencers than anyone else. The key to credible endorsements is authenticity, not from personalities reading scripts. They need to love your product and express their own feelings about it. CRN sources, trains and manages the right radio personalities for compelling, product-moving testimonials that ring true – because they are.

We also understand that consumers trust people like themselves – neighbors, friends, co-workers – even more than celebrities with huge followers but limited engagement. CRN finds relevant, targeted product ambassadors and brings them to the air to tell their stories. Let them tell yours.

What our influencers can do

  • Boost sales during key sales periods such as holiday, back to school and Q4
  • Introduce new products
  • Generate trial
  • Stimulate word of mouth
  • Explain complex products
  • Support products that demonstrate their effects over time
  • Overcome competitive parity
  • Execute hyperlocal strategies

Case Studies

Who Do You Trust?



Influencers: 1

Number of

2.46 million**

Generic script

Cost: $1 million

Influencers: 74*

Number of

19 million*

Personalized and local

Cost: $1 million

*based on actual campaign for CRN client
**based on Locowise study on percentage of actual impressions per total followers
on social media

“ I would be more inclined to consider purchasing a product if the message came from everyday people like myself or one of my favorite radio personalities.”

--CRN Radio Messaging Survey

Insights on Influencer Marketing

DJ endorsements: new rules 

The strategy of using local radio personalities to endorse products has always been the darling of advertisers — and for good reason.

-Read More

The Power of Real People 

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”
      —Bill Bernbach, CEO of Doyle Dane Bernbach (DDB)

 - Read More

CRN uses influencer marketing to drive healthcare company’s enrollment

“People connected with the station anchors and talent – they really made it personal. Access Health CT was able to convey the live experiences that everyone and their families go through, and the impact was super. For us, it was a more creative way to say the same thing as we would with normal radio ads, but the approach was more real, human, relevant, and got people to pay attention.”

Read the full story in Chief Marketer on non-traditional radio marketing that includes the Access Health case study.


To learn more about how CRN can use influencer marketing to drive your brand objectives, get in touch with us.