Mediapost once again has named CRN International as one of three finalists for its Creative Media Award in the audio category.
Traditional radio companies partnering with the very players presumed to be putting them out of business?
Until now, the script has read like a good screenplay: modern-day digital powers like Pandora and Spotify cater to today’s listeners, create on-demand products and playlists, and swoop in and grab audience and ad dollars from old-guard AM/FM stations. And there’s a lot to grab – radio claims more than 244 million Americans listening every week.
CRN International has introduced a new corporate website that reflects the ever-evolving nature of audio as an effective marketing vehicle and CRN’s role within this environment.
Marketers, agencies give high marks, but are more critical of their own work
NEW HAVEN, CT -- Corporate marketers and ad agency personnel feel pretty good about the quality of creativity overall in today’s advertising – just not quite as good, apparently, about their own work.
NEW HAVEN, CT – Radio marketing company CRN International has announced a corporate reorganization designed to strengthen media operations and client communications, and has named a new director to help oversee it.
Chief Marketer magazine has covered CRN International’s non-traditional approach to radio marketing in a post on www.chiefmarketer.com that documents two specific case studies.
The Chief Marketer story shows the power of effective radio marketing and how CRN addressed particular market challenges for both Mother’s Cookies, a Kellogg Company brand, and Access Health CT. It also references the Radio Advertising Bureau for pegging ad spending on radio and other forms of audio advertising at greater than $17 billion.
CRN International has been named a 2015 Company Partner of the Year by Platform to Employment, a Connecticut state program that takes active steps to train, coach and prepare long-term unemployed workers and place them at appropriate companies.
CRN International, the radio marketing and promotions pioneer, has named John Prinner as its new Chief Financial Officer.
CRN International took the podium this week at the Connecticut State Capitol Building to help celebrate the achievement of jobseekers from five statewide locations as part of a groundbreaking employment program serving some 500 people.
World Radio Day was proclaimed in 2011 by UNESCO’s 36th General Conference. It was created to acknowledge the impact of radio, why we love it and why we need it today more than ever. It’s a day designated to remember the unique power of radio to touch lives and bring people together across every corner of the globe.
NEW HAVEN, CT – They want information when they want it. Their attention spans can be limited. They are tech-savvy like no generation before them. They are multitaskers extraordinaire. And they can be pretty demanding.