Webinar Probes Content Marketing

NEW HAVEN, CT ─ While marketers scramble to develop dynamic content on all of today’s hottest platforms, one of the oldest mediums to distribute content is still one of the most effective.

That medium is radio, and on Nov. 11 at 2:00 p.m. EST, leading radio marketing company CRN International will conduct a webinar to show marketers how to best employ content marketing on radio and, in turn, connect consumers to brands.

The webinar, “Radio: Content Marketing’s Secret Weapon,” will be presented by CRN Founder and President Barry Berman and conducted in affiliation with the Brand Activation Association (BAA), which is now part of the Association of National Advertisers (ANA). Berman’s company did some of the industry’s earliest content marketing work and has developed effective campaigns for many major brands, with Microsoft, RAM and Hormel among them.

Berman will offer tips and insights on how to conceptualize to coordinate with client objectives, generate ideas to produce the content, extend distribution to multiple platforms, and measure the results. Participants will see examples of actual campaigns and hands-on case studies.

“Custom content on radio engages customers better than ads, builds brand likability and relationships, induces sales, cuts media costs, creates meaningful multiplatform extensions and provides a measurable return on business objectives. So why would anyone not want to create custom content on a medium that delivers 244 million Americans every week?” said Berman.

Registration is currently open on the BAA website.

About CRN International
CRN International uses radio differently to solve marketing challenges for major brands. It is based in New Haven, CT, and has offices in New York; Minneapolis; Detroit; and Hershey, PA.