Promo combines sweepstakes, local station personalities and live event to attract Hispanic audience

LODI, NJ, Dec. 12, 2013 — Fresh off the heels of a successful promotion this spring designed to build enthusiasm and drive Hispanic consumers to an ALDI supermarket in North Bergen, NJ, CRN International recently was asked by Universal McCann to replicate the campaign this fall for the Grand Opening of a new ALDI store in Lodi, NJ.

It was a chance for CRN to show off its experience with building on-air promotional schedules; live event capabilities; local station personality appearances and tie-ins; and multicultural/Hispanic audiences.

CRN created a promotion to engage listeners of a top Hispanic W25-54 radio station with a sweepstakes and station appearance. CRN arranged for top La Mega personality DJ Shino Aguakate to deliver endorsements to loyal listeners in the week leading up to the live broadcast of the Grand Opening.

CRN orchestrated the event with the La Mega Promotions Team, which was onsite with a station vehicle, two on-air talents and a promotions crew. The team handed out raffle tickets to the crowd, and the DJs every 15 minutes awarded event-goers with $50 ALDI gift cards.  The DJs interacted with the lively crowd by dancing with listeners, handing out station prizes (t-shirts, CDs) and inviting everyone to grab a burger from the tent.

More than 200 people attended the event. The constant line for food extended across the parking lot.

CRN leveraged its relationship with the station to secure top talent with a loyal following and credibility within the Lodi Hispanic community. CRN’s overall campaign exceeded expectations.

CRN provided turnkey execution and project management of all campaign elements, including:

  • * Campaign administration
  • * Media services
  • * Creative and production services
  • * Event management
  • * Compliance and business services
  • * Post-campaign analysis

The La Mega station manager said, “This was one of the best turnouts for a station appearance that I ever experienced.”

View a video of the live event.

About CRN International

CRN International is a leading, full-service radio marketing company that employs non-traditional strategies to generate measurable results for major consumer brands. The award-winning company, celebrating its 40th anniversary, is based in New Haven, CT, and has offices in New York, Minneapolis, Detroit, Houston, and Hershey, PA.

Follow CRN on TwitterLinkedIn and Facebook.

For more information, contact:
Jim Alkon
CRN International