Presents Stern with plaque for being named to CRN’s radio industry Mount Rushmore
HAMDEN, CT, May 7, 2014 –CRN International President Barry Berman was invited to appear on-air live during Tuesday morning’s Howard Stern Show to present Stern with a plaque commemorating his inclusion on CRN’s radio industry Mount Rushmore.
Berman, in presenting a framed print of a digitally created Radio Mount Rushmore, told Stern, “You have truly changed the face of radio, and we’re really proud to give you this.”
The only living honoree on CRN’s mountain, Stern said recently during a three-minute on-air segment that his naming was “a huge compliment,” adding in his familiar tone, “Very few people ever get complimented by CRN.”
Stern added this week, “I want to tell you from the bottom of my heart, I am honored to be on any radio anything.”
Berman described CRN to Stern as a marketing company that “uses radio differently” to accomplish marketing objectives for major brands. It recently celebrated its 40thyear in business.
The Radio Mount Rushmore exemplifies a core CRN strategy of employing tactics other than traditional advertising to engage an audience and generate buzz.
CRN began the process of creating its Mount Rushmore by seeking nominees on social media. The topic drew many nominees and much heated discussion. The company finally chose Stern, inventor Guglielmo Marconi, business executive William S. Paley, and conservative broadcaster Paul Harvey. There was no indication that the radio industry had ever named its own Mount Rushmore before.
Click here for the full story on the four radio trailblazers CRN selected and their contributions.
About CRN International
CRN International (www.crnradio.com) uses radio differently to solve marketing challenges for major brands. It is based in Hamden, CT, and has offices in New York; Minneapolis; Detroit; Houston; and Hershey, PA.