The other day a friend asked how I thought radio was doing in this digital/social age. I’m sure she was looking for a defense statement because everyone is virtually submerged in a digitally controlled lifestyle. I responded that radio is doing fine and will be even better because it is not just a delivery medium. It is an originator of content.
Hold on. We’ve heard some 300 sessions X 13 years at Advertising Week preaching the glory of content marketing. Yet there was the moderator of a radio industry panel asking her CMO panelists what final message they’d like to leave for a room full of potential radio advertisers.
Will your next hire be a superstar? Usually the people you hire will just do their jobs, but their passion may be missing. Learn more; read our blog.
Read about Podcast Movement 2016, a third-year event billed as the largest gathering of podcasters in the world. Read, share and bookmark our blog.
Read highlights from Yale School of Management’s Customer Insights Conference 2016, including new theories on customer behavior. Read, share and bookmark our blog.
Creating marketing experiences that consumers care about, engage with. and share with their own followers was the theme of Modern Marketing Summit 2016. Read more.
Listen to what Holland Cooke says about our podcast shows. Subscribe to Cooke's newsletter, listen to our podcasts, and bookmark, share and read our blog.
Our podcast division, Collisions, thanks everyone who made the Distraction podcast launch so special. Read more.
Magic resides in our work and play, but most especially inside the essence of everyone here. Read about how we got the word out about an indie movie about autism.
It is important to understand how Millennials think about and use the media in which you are marketing to them - not just what it offers advertisers. Read more.
The radio industry has gone through challenging times, surviving the growth of other media. Yet local radio still plays a significant role in our society. Read more.
Go an entire work day without using your phone or computer? Our “No-Screen Day” coincides with the launch of our new podcast, Distraction. Read more.
People have a natural instinct to keep to themselves. In business, it might be referred to as “siloing,” which can be a major roadblock in most companies. Read more.