It wasn’t quite Take Your Kids to Work Day. It was more like Make Your Kids Work Day. But before you go off, let us explain.
Perhaps many of the 95,000 attendees at the last week’s Advertising Week 2015 show had never heard the old cliché, “50 percent of my advertising works; I just don’t know which 50 percent.” Yet there they were, gathering in New York for the industry’s annual State of the Union with every intention of improving those odds.
Even though the show gives only cursory coverage to audio, the good people who write the promo copy for the Advertising Week 2015 conference surely must have come from the radio business.
It may seem surprising that Kantar Media’s latest findings showed radio revenue up about 5 percent in Q2 while overall spend on advertising slipped 3.9 percent.
Three things marketing people most assuredly hate: (1) being told that their marketing isn’t working; (2) having a tooth pulled without Novocain; and (3) getting a sales pitch. Yet there they were, rows upon rows of marketers and agencies, sitting in an air-conditionless Manhattan auditorium for 3-1/2 hours listening to sales directors and show hosts of the major podcast companies pitching their new series for the fall.
As I get in the car to drive to the office, I go through the usual routine: Seatbelt, check. Coffee, check. Podcast, check. That’s right. Almost subconsciously, I’ve made a change in my daily routine to include a different media choice. It started a while ago. Initially it was just curiosity; now it’s something more.
“Fear of failure limits creativity.”
You think so? That was one of the open-ended comments from an ad agency person in CRN’s recent survey on The State of Creativity in Advertising. Some might argue that fear actually inspires creativity, with apologies to those who prefer contemplative enlightenment over water torture.
Readers took a profound interest in our recent post asking the question: “What’s the most important quality of an advertisement?”
What’s the most important quality of an advertisement? That it’s informative? Touching? Humorous? Inspiring? Relevant? Entertaining? Something else?
Plato once said, “You can discover more about a person in an hour of play than in a year of conversation.” That’s because “play” is a tremendous icebreaker.
Coca-Cola has invited Ogilvy—a creative shop—to pitch for its media business. And while few details have been released, the invitation itself is telling and important.
Did you hear that Norway is eliminating all FM radio? What insights can we, as media leaders, divine from this news?
Why would a radio marketing company attend a conference on mobile media? Well, for one thing, radio is the original mobile medium. And nowadays, mobile, as much as any format, is the new face of audio consumption. All you had to see was the plethora of earphones among the foot traffic on route to this week’s Mobile Media Summit @Internet Week in New York to prove the point.
“Everyone at Harvard is inventing something. Harvard undergraduates believe inventing a job is better than finding a job.”
That’s what Harvard President Larry Summers told the Winklevoss twins when they whined about Mark Zuckerberg stealing their idea in the movie, The Social Network. Summers urged them to “let their imaginations run away with them on a new project.”
You’d accuse me of lying if I told you there’s a radio station in this country that, at least for one week, had as many visitors to its website and social media pages as on-air listeners.
A former colleague whose job had nothing to do with numbers suggested that if all the time spent on budgeting and financial measurement was devoted instead to improving products and engaging more clients, wouldn’t our numbers be a lot better?
It’s been gratifying to see all the tributes by bloggers and broadcasters to honor legendary radio and TV personality Gary Owens. We’d be remiss if we didn’t express how his passing last week conjured up memories of when we worked with him in the early days of CRN.
This really happened.
Last year as CRN President Barry Berman and his wife, Peggy, rode a small launch to Nantucket, a familiar face sat opposite them but they couldn’t quite place it.