The Wild & Wacky of Advertising Week

Perhaps many of the 95,000 attendees at the last week’s Advertising Week 2015 show had never heard the old cliché, “50 percent of my advertising works; I just don’t know which 50 percent.” Yet there they were, gathering in New York for the industry’s annual State of the Union with every intention of improving those odds.

The Art of the Podcast Pitch

Three things marketing people most assuredly hate: (1) being told that their marketing isn’t working; (2) having a tooth pulled without Novocain; and (3) getting a sales pitch. Yet there they were, rows upon rows of marketers and agencies, sitting in an air-conditionless Manhattan auditorium for 3-1/2 hours listening to sales directors and show hosts of the major podcast companies pitching their new series for the fall.

Worth Breaking The Routine

As I get in the car to drive to the office, I go through the usual routine: Seatbelt, check. Coffee, check. Podcast, check. That’s right. Almost subconsciously, I’ve made a change in my daily routine to include a different media choice. It started a while ago. Initially it was just curiosity; now it’s something more.

The Creative Conundrum

“Fear of failure limits creativity.”

You think so? That was one of the open-ended comments from an ad agency person in CRN’s recent survey on The State of Creativity in Advertising. Some might argue that fear actually inspires creativity, with apologies to those who prefer contemplative enlightenment over water torture.