The Wild & Wacky of Advertising Week

Perhaps many of the 95,000 attendees at the last week’s Advertising Week 2015 show had never heard the old cliché, “50 percent of my advertising works; I just don’t know which 50 percent.” Yet there they were, gathering in New York for the industry’s annual State of the Union with every intention of improving those odds.

Is your RTM effective?

There are companies that tend to have fun with real-time marketing, as we saw recently with the infamous biting incident at the World Cup and the legions of corporate tweetersdisplaying their quick wit. But marketers curious to learn real-time marketing’s nuances will soon discover it is much more serious than that.