Julia Turner

The Art of the Podcast Pitch

Three things marketing people most assuredly hate: (1) being told that their marketing isn’t working; (2) having a tooth pulled without Novocain; and (3) getting a sales pitch. Yet there they were, rows upon rows of marketers and agencies, sitting in an air-conditionless Manhattan auditorium for 3-1/2 hours listening to sales directors and show hosts of the major podcast companies pitching their new series for the fall.