When Beech-Nut introduced 20 organic flavors, Target noticed. The retailer’s mission is to offer more healthy foods, so it granted the new baby food line test distribution in key markets. Now the brand needed to reach moms and drive sales in order to stay on shelves.

  • New mom sampling kits sent to station personalities
  • On-air station endorsements
  • Thematic promotion
  • Retailer integration
  • Podcast integration


  • +53% Minneapolis, +31% Austin vs. national avg
  • IRI research confirmed radio was very effective at reaching young parents
  • Sustained post campaign lift