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Smirnoff® Ice became one of the most successful beverage launches in history after CRN orchestrated a nationally-themed, locally executed series of thousands
of unique radio and on-site promotions. On-air DJ product-tasting parties and testimonials were firsts in the alcohol beverage category, directly contributing to the success of the launch.
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Hormel Foods helped build DINTY MOORE® Beef Stew and HORMEL® Chili as great winter fare for active adults as title sponsor of CRN’s Ski Watch®, the nation’s largest, independent ski reporting service. To add even more excitement, CRN created the Key to Ski™ local sweepstakes, hosted by Olympic Gold Medalist, Picabo Street.
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Unilever Bestfoods beat the low carb competition
to market with a CRN radio campaign that was dubbed as one of the most successful product launches in Unilever’s history. The campaign, which introduced the new line of Carb Options™ products, was designed, written, produced, negotiated and executed literally within a matter of weeks, creating consumer interaction and stimulating purchase.
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Cadillac wanted to introduce its innovative CTS model, but it knew traditional approaches would not work. CRN evaluated popular thought leaders, put them in cars and generated on-air testimonials that helped contemporize the Cadillac brand name.
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