Smirnoff® Ice became one of the most successful beverage launches in history after CRN orchestrated a nationally-themed, locally executed series of thousands of unique radio and on-site promotions.
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Hormel Foods helped build DINTY MOORE® Beef Stew and HORMEL® Chili as great winter fare for active adults as title sponsor of CRN’s Ski Watch®, the nation’s largest independent ski reporting service. To add even more excitement, CRN created the Key to Ski™ local sweepstakes, hosted by Olympic Gold Medalist, Picabo Street.
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Unilever beat the low carb competition to market with a CRN radio campaign that was dubbed one of the most successful product launches in Unilever’s history. The campaign, which introduced the new line of Carb Options™ products, was designed, written, produced, negotiated and executed literally within a matter of weeks, creating consumer interaction and stimulating purchase.
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Cadillac wanted to introduce its innovative CTS model, but knew traditional approaches would not work. CRN evaluated popular thought leaders, put them in cars and generated on-air testimonials that helped contemporize the Cadillac brand name.
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Microsoft Small Business Accounting software enjoyed a wildly successful launch at a time when category leader Quickbooks was displaying its "wall of green" at retail. CRN developed a non-traditional radio campaign that gave advice and inspiration to small business owners, tied in retailers in exchange for displays, and resulted in unprecedented new-product awareness scores and impressive sales performance.
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