RACEDAY ...
Mobil 1 V.I.P. Upgrade Fans Arrive
Mobil 1 V.I.P. Upgrade Tent
Signage at Mobil 1 V.I.P. Upgrade Area
Grassroots
The Race
Winners Circle
BEFORE ...
Sebring: 6:30 AM, Wednesday, March 17, 2004
Time to welcome the people ...
Advance Discount auto Parts, Sebring
Advance Auto Parts, Tampa
Advance Discount Auto Parts, Orlando
" ... Ryan Newman's Mobil 1 Traveling Exhibit Thursday ... "
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CRN RADIO AIRCHECKS ...
NEW: WHTQ-FM "Driver of the Day" Contest
NEW: WHTQ-FM Live Broadcast From Advance Discount Auto Parts
Mobil 1 "Enjoy Sebring in Style" Commercial
Danny Sullivan on National "Focus on Racing Radio" Broadcast
NEW: Mobil 1 Twelve Hours of Sebring Coverage on National
"Focus on Racing Radio" Network (All High Bandwidth)
HALL OF FAME RON FELLOWS VARSHA RACING POST-EVENT
Mobil 1 Sebring "Focus on Racing Radio" Special Editions
JOHNNY O'CONNELL ON THE MANUFACTURERS CHAMPIONSHIP
JOHNNY O'CONNELL ON FINDING A GOOD DRIVING PARTNER
TERRY BORCHELLER ON HIS BACKGROUND
TERRY BORCHELLER ON GIVING BACK TO THE YOUTH
BOBBY RAHAL ON CUTTING HIS TEETH AT SEBRING
BUTCH LEITZINGER ON SHARING THE CAR
DANNY SULLIVAN ON RETURNING TO THE TOUGHEST PLACE IN RACING
DANNY SULLIVAN ON NEVER HAVING WON AT SEBRING
RON FELLOWS ON IT NOT GETTING EASIER
RON FELLOWS ON BEING THE BEST TRENCH DIGGER EVER
CHRIS DYSON ON HIS 2003 WIN AT SEBRING
CHRIS DYSON ON THE TECHNICAL SIDE OF SPORTS CAR RACING
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POINT OF SALE ...
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Elegant Point of Sales materials stood out in the otherwise hectic retail store environment. The offer was available in well over 250 stores, many of which brought in extra product for incremental displays.
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FROM THE POST-PROMO MAILBAG ...
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RADIO PROMOTION ...
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ORLANDO |
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WHTQ-FM (Classic Rock) - Live Remote from Advance Auto Parts - Radio Programs - Radio Promotion - News and Traffic Sponsorships - Spot
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WHOO-AM (ESPN Sports) - Live Remote from Advance Auto Parts - Radio Programs - Radio Promotion - Spot
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TAMPA |
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WXTB-FM (Rock) - Radio Programs - Radio Promotion - Traffic and News Sponsorships - Spot
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WDAE-AM (Sports) - Live Remotes from Advance Auto Parts - Radio Programs - Radio Promotion - Spot
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SEBRING |
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WWTK-AM (Talk) - Spots during live event coverage
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WWOJ-FM (Country) - Spot
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WEB PROMOTION ...
CRN Webpage at SebringRaceway.com
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EXCERPTS FROM THE PRE-RACE MAILBAG ...
We have attended the Mobil 1 VIP festivities the last 2 years and
are looking forward to another great Sebring. Please forward a list of stores in
Palm Beach County, specifically Palm Beach Gardens.
Regards, Bill
Please send me any info you can on the Mobil One
V.I.P. upgrade for the 12 hours of Sebring. I buy 2 cases of Mobil one oil
every time I change the oil in my car or motorcycle ....
Thanks, Walt
Is it
possible to have the VIP Upgrade Vouchers sent to South Florida? I need four
Vouchers and will purchase the cases of Mobile One at a store of your choice. I
have participated in the VIP Upgreade for the last several races and greatly
appreciate the benefits. If possible please send to;
Wayne ... Fort Lauderdale, FL
I drive a 2002 Corvette, only run factory
recommended Mobil Synthetic, and love the 12 hours of Sebring. (Please send
Info.)
Dana, CPA
West Palm Beach, Florida 33407
Please let
me know which stores will be in promotion and when. I've been getting the VIP
deal since it started. Thank you!
John A.
My Dad and I are planning to attend the race. He is 90 years old this year and this would be a real treat for him. - Renebet
Please let me know when the Mobil 1 VIP list is released. I was very disturbed when Brevard County was left out last year .... 25 straight years of Sebring, and counting! 2nd straight year for my 3 and 7 year old! BTW: Nothing but Mobil 1 ever goes into my 72 Mustang, or my husband's 70 challenger. We even tell the Honda Dealer to put Mobil 1 into our new (family) CRV. Thanks a bunch for doing the Sebring VIP!!! - Gretchen S.
Let me know where to get the Mobil1. I've been using in in
all 3 cars. --- Steve G ... Naples, FL
I will be attending Sebring 2004 with my 17yr old son. I
use Mobil 1 in my car and would like to know how I can take advantage of Mobil 1
VIP upgrade. Thanks in advance.
Thanks again
Mark F.
Sir, I would like info on how to purchase the Mobile 1 V.I.P. Upgrade Voucher. I live in Atlanta and will be returning to Sebring for the race. The Voucher's are not sold here but I was hoping there was still some way my friends and i could get the upgrade. Thanks for you help! Damiean L.
We are from Kansas City Missouri and have attended the 12
hour race a
couple of times. We plan on returning this year......please let us know
how we can be included in the Mobil 1 VIP tent area. Thanks and waiting
to hear from you. John
Hello, I am outside of the Sebring area. I am in
Ohio . I will be going to the 12 hour race. I also do use your oil. I am a
member of the Mid Ohio Porsche club so i see your oil on all the front running
Porsches! Thanks. I would like to know about the upgrade deal thats
included with your oil ! Thanks . Have a great day!
Russ A.
I will be coming to this years 12 hour race and this offer looks very interesting. I have a new Dodge truck and I am considering using Mobil 1, so maybe this is my chance. My stepfather is a Mobil retiree, he worked there for 30+ years and swears by Mobil 1. He has a Ford Probe in California and passes the smog test with comments that it is the cleanest engine the techs have ever seen. Looking forward to your response. Thanks! RG
Howdy, Looking forward to meeting everyone this
year. Last year was a blast. Please notify me of the participating stores when
available.
Thank you, Karl K.
Can this offer be used with a Mobil Delvac1 purchase? I own a diesel, but purchase a lot of Mobil synthetic oil and would still like to take advantage of this offer. Thanks, Rob S. Kenosha, WI
I'm from south Florida and cannot find any auto parts stores participating in the Mobil 1 V.I.P. program for this years race. I will definitely be there for the race as I always am and I do use Mobil 1 in my cars. Can you help me take advantage of the offer? Thank you, William R.
My fiancée uses only Mobile 1 and I would like to purchase for his birthday the necessary oil and get the upgrade.
Thank you - Pat M.
Please send info. I am a long time Mobile 1 user in my Porsches, Mercedes, Motorcycles and everyday vehicles. Thanks, Dave
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