We got Pepcid back in stores after two long years off the shelves with an integrated campaign that drove heartburn sufferers to specific retailers and helped the brand regain in-store performance.
- “Break with Tradition” branded on-air content programs
- Implied endorsement reads by station personalities
- Short messages during peak shopping hours
- 30/30 commercials customized for three key retailers
$800K of Walmart store performance
$650K worth of CVS store displays
Rx display racks in 6,000 Walgreens stores