LOCAL AND NATIONAL
THE CRN DIFFERENCE
We use radio differently—way beyond advertising. We get people to buy soup, test-drive cars, visit websites, wear sunscreen, eat pancakes, go to stores. We change behavior, make people fall in love. And we do it locally—where people work, shop, play, read, listen, watch, decide. Our clients accomplish their objectives, achieve tangible results and sleep better at night.
TELLING YOUR STORY
People forget statistics and remember stories. For decades, we’ve been creating reality-based brand stories that engage listeners emotionally and prompt them to take action.
BREAKING THE RULES
We don’t rely on what radio stations and other media outlets traditionally “offer” to advertisers; we get them to do things they have never done before—not just for the sake of innovation, but to meet a specific marketing need.
You Really Love Ads?
By their nature, ads fight an uphill battle to engage a listening audience—or any audience for that matter. And they are clustered one right after the next. With the right promotional marketing and creative, contextual content, people will actually pay attention and remember what they heard.
The Future of Mobile….
…is sound, not sight. CRN looks at the entire audio footprint—AM/FM, streaming, podcasts, pure play—and places your message where and how most people like to listen.
If awareness is your only marketing objective, you’ve set your goals too low. CRN’s promotional radio approach takes your radio budget beyond awareness and motivates people to do something—engage with your brand, develop an opinion, try your product, and of course, buy.
When it comes to endorsements, CRN trains personalities to express their own feelings about your product and not simply read the words someone has provided. This brings an authenticity to your message that you won’t find elsewhere.
Who Do You Believe?
People are persuaded to buy based on the recommendations of people like themselves, even if they’ve never met them—think TripAdvisor or Yelp. It’s called social proof. We’ll find the right local people who sound like and mirror your target audience in testimonials to get your message across.
Our battle-tested negotiators are so demanding and relentless they won’t rest until you have the most targeted, cost-effective campaign available.
How do manufacturers of consumer goods land prime shelf space at retail stores? CRN has developed creative programs to tie retailers to radio campaigns in exchange for high-level merchandising that gets the job done.