What is Non-Traditional Radio?
Non-traditional radio marketing takes advertisers' messages
out of the cluttered stop set and puts them into the heart of programming space, where listener attention is highest.
Non-traditional marketing tactics don't sound like commercials, and are often promotional or content-driven in nature. They grab listener attention, communicate brand features and benefits in a way that sticks, and deliver a strong call to action.
Why Non-Traditional Radio Messaging?
Non-Traditional Facts and Figures
of brands say their organizations are shifting into
of consumers trust brand recommendations from friends,
but only 10% trust advertising.
Host product endorsements typically drive a 400% increase in response over non-endorsed spots.
have a personal relationship with their audience, and
listeners respond strongly to the sound of their voice.
75% say they turn on the radio because they know their favorite personality is on the air.
72% talk to their friends about their favorite radio personality or what they heard on the program.
52% say their favorite personality influences their opinion.
51% consider or purchase a product advertised during their favorite personality's show.