Morningstar Farms wanted to drive trial and sales of its veggie burgers during the summer to capture market share from other grilling options. CRN developed an integrated campaign to step up activity just prior to each summer holiday, while driving everyday usage in between.
- Daily Grilling Index reporting local weather conditions
- Branded local summer event and activity calendar
- Weber grill giveaway sweepstakes
- On-air and in-market product sampling
13% increase in Morningstar Farms veggie