Lysol® Disinfectant Spray helps consumers kill 99% of viruses and bacteria on household surfaces, but only if they’re available on the shelves during the cough and cold season! Lysol came to CRN when it needed to gain performance from Publix with an easy to execute campaign.

  • :60 integrated retailer and brand spots
  • Cold prevention messages
  • On-air product demonstrations
  • Daily contests
  • Segment sponsorships

 

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RESULTS
Weekly volume +272%
+4.7% volume growth over the previous year