We connected Listerine to one of its key demographics, Hispanic moms, and helped the brand secure shelf space at Safeway/Von’s for two new formulas while defending its share against the competition. The campaign was driven by our insights: Hispanics over-index in radio listening, place an emphasis on family, and often shop together.

• Radio personality engagement
• Branded on-air programs on oral care
• Brand spots with retailer messaging and tags
• Family events at retail
• Daily sweepstakes