We connected Listerine to one of its key demographics, Hispanic moms, and helped the brand secure shelf space at Safeway/Von’s for two new formulas while defending its share against the competition. The campaign was driven by our insights: Hispanics over-index in radio listening, place an emphasis on family, and often shop together.

  • Radio personality engagement
  • Branded on-air programs on oral care
  • Brand spots with retailer messaging and tags
  • Family events at retail
  • Daily sweepstakes

 

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RESULTS
+17.7% dollar sales vs. prior period at all Safeway divisions

Highest ever dollar share at Von’s

Highest weekly dollar sales for the year for all Safeway divisions