CRN's Kalt Throws Down Gauntlet for Pandora, Others to Work Hand in Hand with Traditional Radio

Traditional radio companies partnering with the very players presumed to be putting them out of business?

Until now, the script has read like a good screenplay: modern-day digital powers like Pandora and Spotify cater to today’s listeners, create on-demand products and playlists, and swoop in and grab audience and ad dollars from old-guard AM/FM stations. And there’s a lot to grab – radio claims more than 244 million Americans listening every week.

‘Chief Marketer’ Highlights CRN’s Strategic Approach

Chief Marketer magazine has covered CRN International’s non-traditional approach to radio marketing in a post on www.chiefmarketer.com that documents two specific case studies.

The Chief Marketer story shows the power of effective radio marketing and how CRN addressed particular market challenges for both Mother’s Cookies, a Kellogg Company brand, and Access Health CT. It also references the Radio Advertising Bureau for pegging ad spending on radio and other forms of audio advertising at greater than $17 billion.

CRN Celebrates World Radio Day

World Radio Day was proclaimed in 2011 by UNESCO’s 36th General Conference. It was created to acknowledge the impact of radio, why we love it and why we need it today more than ever. It’s a day designated to remember the unique power of radio to touch lives and bring people together across every corner of the globe.