HAMDEN, CT – The “Distraction” podcast, produced by CRN International’s Collisions division, has added a new sponsor: Landmark College, a Putney, VT, institution for students with ADHD, autism spectrum disorder (ASD) or a learning disability such as dyslexia.
Landmark College (www.landmark.edu) is the perfect tie-in for “Distraction” (www.distractionpodcast.com), a podcast on coping and connecting in our crazy-busy, 24/7 world, hosted by leading ADHD authority and New York Times bestselling author Dr. Ned Hallowell. The show has received rave reviews from listeners and has been featured in iTunes’ New & Noteworthy and Self-Help categories.
The sponsorship program for Landmark includes an integrated offering of mentions within the podcast, custom content, social media, e-blasts and public relations.
“Dr. Hallowell is so well-regarded in the field of ADD/ADHD studies that it’s a natural collaboration for Landmark College to sponsor his ‘Distraction’ podcast,” said Mark DiPietro, director of marketing and communications at Landmark College. “His goal of helping individuals develop their strengths aligns with Landmark College’s mission to empower students who learn differently by helping them build strategies and skills for academic success. Dr. Hallowell’s core audience – parents of students with attention and executive function challenges, educators and education professionals – no doubt includes many who may want or need to learn more about Landmark College.”
Said Dr. Hallowell, “Landmark College is the world's best destination for a student with a learning difference who wants to advance his or her education in a culture that has the experience, understanding, and skills to provide everything that's needed to build a rugged and reliable foundation for a hugely successful and fulfilling life.”
While many colleges offer special programs for students with learning disabilities, Landmark College is one of the only accredited colleges in the United States designed exclusively for students who learn differently. Its mission is to transform the way students learn, educators teach, and the public thinks about education. Through the Landmark College Institute for Research and Training, the college aims to extend its mission across the nation and throughout the world.
Podcasts have been skyrocketing in popularity, generating loyal and dedicated audiences and attracting advertisers who recognize the value of such a captive audience. CRN’s Collisions network of shows has also been expanding. In addition to “Distraction,” Collisions has developed shows for a range of audiences including: “Just the Right Book Podcast” (www.bookpodcast.com), hosted by independent bookseller Roxanne Coady of RJ Julia Booksellers; “Stockton!” (www.stocktonpodcast.com) hosted by broadcasting legend Dick Stockton; “The Car and Driver Podcast,” with the editors of Car and Driver magazine; and “The Official Sasquatch! Festival Podcast,” providing coverage of the Live Nation music festival.
About CRN International
CRN International is a leading marketing company that has pioneered strategies and produced creative programming through radio and emerging audio media like podcasts to help brands separate from the clutter of traditional advertising. CRN has served such top clients as Johnson & Johnson, USAA, Hershey, Chrysler and Microsoft and typically employs a combination of content marketing, influencer marketing and promotions to solve marketing challenges. It is based in Hamden, CT.
For more info:
Jim Alkon, Marketing Director