NEW HAVEN, CT – Radio marketing company CRN International has announced a corporate reorganization designed to strengthen media operations and client communications, and has named a new director to help oversee it.
The company has created a new Media Relations Group, from what had been its Affiliate Relations and Compliance departments. The move is expected to increase efficiencies in media acquisition, provide better radio station communications, and result in better deliverables and value for the major brands and agencies that CRN serves. CRN last year negotiated radio campaigns with close to 1,000 stations nationwide.
At the same time, CRN promoted Katie Geddes to the position of Director of Media Relations. Geddes has worked in a variety of capacities at CRN, with experience in client relations, agency operations, media costing, sales liaison and back-end processes. She will co-manage the new group with CRN manager Ron Pell, who holds the same title, Director of Media Relations.
The move is in keeping with CRN’s overall philosophy. “We’re a 40-year-old company that thinks of itself as ‘still evolving’ every day,” said President Barry Berman. “While we pride ourselves on the creative solutions we develop for clients, we also pride ourselves on constantly challenging internal processes, structures and technologies, and taking any step to make us faster and more responsive to clients.”
About CRN International
CRN International (www.crnradio.com) has more than 40 years of experience in not only planning and buying radio, but in pioneering new strategies and approaches that give clients significant competitive advantages. Marketing solutions are based on a combination of art, science, history, intuition, market intelligence, and—most importantly—the business objectives of clients, some of the world’s most well-known brands. The company is based in Hamden, CT, and has offices in New York; Minneapolis; Detroit; and Hershey, PA.
For More Information:
Jim Alkon, Marketing Director