NEW HAVEN, CT — Do brands know what consumers think of their marketing messages?
CRN International is about to shed some light on the topic Sept. 16 when it reveals the results of exclusive research to members of the Brand Activation Association and the Association of National Advertisers.
The 40-year-old marketing company polled hundreds of consumers to learn what types of marketing messages are the most likable and have the biggest impact on influencing a potential buying decision. While the survey focuses on consumer reaction to radio messaging, many of the findings are easily applicable to other media.
CRN looked at traditional commercials, custom content, endorsements, live events and appearances, and contests and sweepstakes. The audience was defined by a wide range of demographics including gender, age, education, income, frequency of radio listening, and product categories of buying interest.
CRN will present a webinar Sept. 16 at 2:00 p.m. EST to reveal the results. A White Paper with full analysis will be available following the session.
“While some of the survey results support earlier research on audience listening behavior and the impact of radio as a marketing medium, there also are some inconsistencies with past assumptions,” said Jim Alkon, Marketing Director of CRN.
For more information on the webinar, click here.
About CRN International
CRN International (http://www.crnradio.com) uses radio differently to solve marketing challenges for major brands. It is based in New Haven, CT, and has offices in New York; Minneapolis; Detroit; Houston; and Hershey, PA.