NEW HAVEN, CT — CRN International last week reached the mark of three-billion broadcast impressions so far in 2014 on behalf of its clients.
CRN tracks broadcast impressions that are within the negotiated demographic for CRN client campaigns. They are based on an algorithm and run in real time. They track the sum of the number of people who heard CRN-produced, targeted advertising elements multiplied by the number of times they heard them. The numbers would be even higher when factoring in those listeners outside the demographics that hear work produced by CRN.
CRN goes beyond traditional radio advertising by using a variety of marketing and promotional tactics to cut through radio clutter and achieve measurable results for its clients, some of the world’s best-known brands.
Follow CRN’s broadcast impressions by checking out the live counter on the CRN website homepage.
About CRN International
CRN International (www.crnradio.com) uses radio differently to solve marketing challenges for major brands. It has offices in New York; Minneapolis; Detroit; and Hershey, PA.
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