The Connective Tissue

The other day a friend asked how I thought radio was doing in this digital/social age. I’m sure she was looking for a defense statement because everyone is virtually submerged in a digitally controlled lifestyle. I responded that radio is doing fine and will be even better because it is not just a delivery medium. It is an originator of content.  

The World According to Ad Week

Hold on. We’ve heard some 300 sessions X 13 years at Advertising Week preaching the glory of content marketing. Yet there was the moderator of a radio industry panel asking her CMO panelists what final message they’d like to leave for a room full of potential radio advertisers.

The Wild & Wacky of Advertising Week

Perhaps many of the 95,000 attendees at the last week’s Advertising Week 2015 show had never heard the old cliché, “50 percent of my advertising works; I just don’t know which 50 percent.” Yet there they were, gathering in New York for the industry’s annual State of the Union with every intention of improving those odds.