What do you tell a packed audience of agency people intent on delivering every living, breathing impression to their clients to justify ROI?
The other day a friend asked how I thought radio was doing in this digital/social age. I’m sure she was looking for a defense statement because everyone is virtually submerged in a digitally controlled lifestyle. I responded that radio is doing fine and will be even better because it is not just a delivery medium. It is an originator of content.
Hold on. We’ve heard some 300 sessions X 13 years at Advertising Week preaching the glory of content marketing. Yet there was the moderator of a radio industry panel asking her CMO panelists what final message they’d like to leave for a room full of potential radio advertisers.
Will your next hire be a superstar? Usually the people you hire will just do their jobs, but their passion may be missing. Learn more; read our blog.
Read about Podcast Movement 2016, a third-year event billed as the largest gathering of podcasters in the world. Read, share and bookmark our blog.
Read highlights from Yale School of Management’s Customer Insights Conference 2016, including new theories on customer behavior. Read, share and bookmark our blog.
Creating marketing experiences that consumers care about, engage with. and share with their own followers was the theme of Modern Marketing Summit 2016. Read more.
Listen to what Holland Cooke says about our podcast shows. Subscribe to Cooke's newsletter, listen to our podcasts, and bookmark, share and read our blog.
Our podcast division, Collisions, thanks everyone who made the Distraction podcast launch so special. Read more.
Magic resides in our work and play, but most especially inside the essence of everyone here. Read about how we got the word out about an indie movie about autism.
It is important to understand how Millennials think about and use the media in which you are marketing to them - not just what it offers advertisers. Read more.
The radio industry has gone through challenging times, surviving the growth of other media. Yet local radio still plays a significant role in our society. Read more.
Go an entire work day without using your phone or computer? Our “No-Screen Day” coincides with the launch of our new podcast, Distraction. Read more.
People have a natural instinct to keep to themselves. In business, it might be referred to as “siloing,” which can be a major roadblock in most companies. Read more.
It wasn’t quite Take Your Kids to Work Day. It was more like Make Your Kids Work Day. But before you go off, let us explain.
Perhaps many of the 95,000 attendees at the last week’s Advertising Week 2015 show had never heard the old cliché, “50 percent of my advertising works; I just don’t know which 50 percent.” Yet there they were, gathering in New York for the industry’s annual State of the Union with every intention of improving those odds.
Even though the show gives only cursory coverage to audio, the good people who write the promo copy for the Advertising Week 2015 conference surely must have come from the radio business.
It may seem surprising that Kantar Media’s latest findings showed radio revenue up about 5 percent in Q2 while overall spend on advertising slipped 3.9 percent.
Three things marketing people most assuredly hate: (1) being told that their marketing isn’t working; (2) having a tooth pulled without Novocain; and (3) getting a sales pitch. Yet there they were, rows upon rows of marketers and agencies, sitting in an air-conditionless Manhattan auditorium for 3-1/2 hours listening to sales directors and show hosts of the major podcast companies pitching their new series for the fall.
As I get in the car to drive to the office, I go through the usual routine: Seatbelt, check. Coffee, check. Podcast, check. That’s right. Almost subconsciously, I’ve made a change in my daily routine to include a different media choice. It started a while ago. Initially it was just curiosity; now it’s something more.