New-Skin liquid and spray on bandages was behind in sales and undertaking a re-branding effort. Buried in a low interest category among similar products perceived as equal, New-Skin needed a breakthrough way to communicate it is the only brand that removes oil and stops the itch.
CRN developed a campaign to persuade consumers to buy New-Skin as a preventative medicine, and prove to Rite Aid that the brand can sustain sales.
- Summer preparedness tips wrapped in New-Skin and Rite Aid messages
- Influencer endorsements
- 30/30 spots
- Poison Ivy Story Sweepstakes, summer survival kits
- +64% YAG increase in unit volume
- Reversed decline
- Outperformed price promotion and BOGO from