New-Skin liquid and spray on bandages was behind in sales and undertaking a re-branding effort.  Buried in a low interest category among similar products perceived as equal, New-Skin needed a breakthrough way to communicate it is the only brand that removes oil and stops the itch. 

CRN developed a campaign to persuade consumers to buy New-Skin as a preventative medicine, and prove to Rite Aid that the brand can sustain sales.

  • Summer preparedness tips wrapped in New-Skin and Rite Aid messages
  • Influencer endorsements
  • 30/30 spots
  • Poison Ivy Story Sweepstakes, summer survival kits

RESULTS

  • +64% YAG increase in unit volume
  • Reversed decline
  • Outperformed price promotion and BOGO from
    prior year