It's a fact.
95% of all Hispanics listen to radio every week. They listen to English-speaking stations,
Spanish-speaking stations, Talk, Music, Urban–just about everything. Some speak Spanish; some English, some both. In the last five years, more than 250 new Latino-targeted radio stations have gone
on-air.
People of Latino decent have varied national ancestral origins.
But
two things are
certain:
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It's about understanding and tapping into the community.
It’s not about spots;
it's about engaging people through on-air personalities, the thought leaders in the market.
It’s not about co-op; it’s about working collaboratively with retailers.
It’s not about one size fits all; what works in LA is not relevant to Miami.
It’s not
even about radio; it’s about surrounding these consumers from the moment they get up, through their day, and at the store using media in non-traditional ways.
It’s about making the most of gained insight and executing a vision locally.
That has always been the CRN way. And we are proud to corral that vast and unique experience in Latino marketing under a dedicated,
singularly focused department–CRN Hispanic. |


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Latinos
are a phenomenally growing important marketing segment.
They are weary of traditional advertising and are no longer motivated by 30-second spots.
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This is where CRN comes in.
CRN has been producing very
focused, non-traditional marketing campaigns geared toward Hispanic communities for 20 years.
CRN International, the pioneer of radio marketing and promotions–knows
that the secret of effective Hispanic marketing is local, local, local. |

CRN International, Inc.
www.crnradio.com
Call us today
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See
and hear how CRN built brand loyalty with Latino consumers
in Los Angeles. |
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